[ Mãos na Massa ]
[ CLIENT ]
[ ROLE ]
Graphic Design // Illustration // Art Direction
Oishi
[ BRIEF ]
Create a set of recipe cards designed to introduce children to different foods and simple recipes to make together with their parents.
[ PROJECT )
Built the complete visual system around Oishi's existing graphic language from layouts and illustrations to the final card design. Copy and content were provided by the brand's author, while all visual development was created for the project.
[ RESULT ]
A playful, illustrated card series turning food discovery into a shared experience between kids and parents and unexpectedly the beginning of a new love affair: illustration.
